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Facebook is a premier marketing strategy for businesses in 2024. Simply put, if you're not running Facebook ads, you're missing out on business. A LOT of business.
Facebook has roughly 2.89 billion monthly active users, making it the most popular social network worldwide. And all of these users agree to give Facebook data about their interests, behaviors, and demographics. When you create a Facebook advertisement, you are given the opportunity to leverage this information to place your business in front of your ideal customer.
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